Your business reputation only matters if people can find you through online search using a desk top computer or mobile devise. When you are found they then want to make an informed choice of whether they should buy your product or services, or that of your competitors.
If customers are searching for a local business and you don’t appear in the listings, you are losing business. Potential customers want to get to what they are looking for as quickly as possible. To win new business in a dynamic digital landscape, you need to adapt and make sure you are visible where the customer is looking. Not only do you need to found, but business also need to manage their online reputation to propel them to the next level.
People like to voice their opinion – listen to what they are saying online
If you are not gathering and generating customer reviews you should be. Let your customers do the talking and by sharing their reviews across multiple websites, you will start to influence the purchasing decisions of future customers.
By gathering customer reviews you are in touch with what people are saying about your business online and how their word is spreading far and wide across review platforms and social media. Having a holistic view of these reviews enables you to learn more about what customers are saying and acting on this information to give your business the best competitive advantage.
Reputation Management Explained
The attached pdf documents outlines the importance of gathering customer reviews and how this is achieved:
Make sure your reputation gives your business the competitive advantage it deserves. Contact a WSI Digital Marketing Consultant and learn about Reputation and Review Management.